Brand Concept

sdv

I-FANSU isuka ku-Shangjiu Trigram, i-Bi Hexagram ye-I CHING:

'Awukho umhlobiso uhlobo oluthile lokuhlobisa.Akukho okumele kusolwe ngakho.'

Kusho ukuthi ubuhle bokugcina abudingi umhlobiso futhi umhlobiso wokugcina ubuyela ezintweni eziyisisekelo.

Umklami usebenzisa ubuhle obungahlotshisiwe "bezinto zesitayela sesiShayina" ukuze aphishekele ubuhle bokungahlobiswa futhi azuze ubuhle bokugcina.

Umqondo webhrendi (4)

Ibhrendi

Ibhrendi ithepha ngokujulile ubuhle bemvelaphi yazo zonke izinto futhi iphikelela ekwakhiweni kobuciko kokubuyela kumvelo yasekuqaleni.

Ihlanganisa ifilosofi yasempumalanga nezitayela zesimanje futhi idale isimo sengqondo 'sokuba ngokwemvelo nokuba msulwa nokugcina ukuphikelela kwangaphakathi' okufiselekayo esikhathini esizayo.

Umqondo webhrendi (2)

Aesthetics

Izinto ezinhle kakhulu ngokuvamile zidinga kuphela ukubuyela esimweni sokuqala sokuhlanzeka, ngaphandle kokuhlobisa kwangaphandle ukuze kube kuhle.

Ngendlela elula nesebenzayo, ubuhle bemvelo bento ngokwayo bungaziswa kakhulu.

Lobu ubuhle be "FANSU".

awu